ING empowers entrepreneurs

To empower entrepreneurs to stay one step ahead in their business, ING wanted to support entrepreneurs in becoming more fulfilled in their work. After the necessary strategic work, a new communication- and service idea was born under the umbrella concept:  happy entrepreneurs make happy businesses!

Next to traditional B2B products, ING offered starters real financial advice, business guidance and on top of that, a work/life balance coach. The campaign rolled out successfully on their website, social media and print. ING even launched its very own podcasts in order to bring the stories of entrepreneurs to life and to inspire other new starters.

ING Happy Entrepreneurs


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