LU, little proofs of love
There are lots of ingredients in a biscuit, but one of them makes all the difference: it’s called love. And as the expression goes: there is no love, only proofs of love. Lu’s cookies contain different proofs of love (sustainable wheat, no preservatives…), unfortunately consumers were not aware of it.
To reconnect Belgians with these iconic biscuits, we have created a Belgian campaign (TVC, digital and social media) with two main ingredients: emotion and emotion. Not in a commercial-perfect life, but similar to how we often see it in our real daily life: authentic, spontaneous and sweet proofs of love. Like LU’s cookies.