We are a home for collaborators. We like to create synergies between different experts and different point of views, that's how we bring integrated and innovative meaningful solutions to our client's problems.
Chief Executive Officer
Chief Executive Officer
Global Chief Integration Officer at Havas Group
Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace delivering new initiatives to make better, more innovative marketing solutions for our clients.
Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.
The world's leading music company, including more than 50 labels covering all genres of recorded music, music publishing and merchandising.
A global force in pay-TV as well as the production, sales and distribution of movies and TV series.
The second-largest French-language publishing group, encompassing fiction, children’s books, non-fiction, graphic and illustrated books, and educational and reference books.
A global leader in mobile games, with 2.5 million downloads per day.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
A powerful collection of ticketing systems, venues and production houses spanning the entire globe.
Our proprietary research study Meaningful Brands (that spans 395,000 people worldwide, 30 markets, 21 industries and 2,000 brands each year) discovered that:
of brands could disappear and no one would care
of brands are seen as trustworthy
of people support brands who focus on purpose over profit
It's these key findings that have led to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value - how meaningful it is to its consumers - is defined by a combination of 'functional', 'personal' and 'collective' benefits.
Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the glue in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.